Licensee & Licensor support

With more than 20 years of global licensing experience, with the biggest and best partners, we know the industry, the brands and the challenges.

THE LICENSEE – The creative needs for a license can be extensive. Pitching to win a license? Developing product with limited creative assets? Changes requested during development and approvals? Challenges with costings?

We can help a license partner with all aspects of their creative development from pitching to a licensor to show how amazing your vision for the franchise is, through development submissions and approvals. Having been at the pitch table (on both sides) we know what makes a winning pitch. We’ve supported dozens of partners and understand the challenges and opportunities from graphics to 3D tooled solutions.

THE LICENSOR – Pitching a new franchise to potential partners? Hoping to reinvigorate your existing licensees? Looking for best in class concepts for a brand to inspire partners?

We support licensors and studios with IP creation that can maximise toy and CP opportunities later. We design concepts for shows that look great on shelf. We develop branding, creative assets and guides and support with product development and approvals. We develop pitch materials and brand presentations to update and inspire partners. From one-on-one licensee meetings, to vast Vegas presentations to hundreds of partners, we’ve developed the creative, the decks and delivered the vision.