Defining the visual identity of a new kids and family brand.

Working in close partnership with Sony Music, Create Alchemy has defined the visual identity for their newest music label – Magic Star.

Sony Music identified a huge opportunity within the family entertainment market to create fresh new audio and audio-visual content, and also have access to a wide repertoire of signed artists who already have huge family appeal.

The bold new identity celebrates a spectrum of colours of musical styles, with a second inner star revealed as the elements come together like members of a band.

Colour blocks allow for clarity across genre specific playlists on streaming services.

From print and live events to music streaming apps on any device, the magic star identity needed to work at any scale and colour format.